Online USA Network

Now Serving the entire Northeast Region
Bringing your product to the end-users.

  You want to know about us?  Who We are?   
I hope this helps explain a little more about OLUSA. 

Dear Manufacturer / Importer:

Thank you for your interest in our Manufacturer’s Representative Program.

First off, there is some information you need to know about OLUSA and our industry.  We are always developing a Database and the MRP Method of working with Sales Agencies to ensure top notch management.

We have been selling and marketing electronics, consumer products, hospitality related items and more for many years. We are one of the most innovative and creative manufacturer’s representative agencies in the country.  On a daily basis we receive applications, and contact from sales agencies looking for the next great product. 

Our staff has experience consulting hundreds of new manufacturers and importers and is assisted in bringing their lines to US market. We have also been involved with multiple reorganizations of existing company's sales efforts.  We were often given the assignment of finding good representation for our clients, and launching sales campaigns to help establish or increase brand recognition.

Before we developed the manufacturer reps service, we used the same method in selecting sales representatives that most of the industry used; "word of mouth" information we received from other representatives, manufacturers, etc.  Most sales Agencies only average around a 20% success rate, so our goal has been to identify the top 20%, focus on recruiting them, and maintain the highest possible success rate in the industry.  Three quarters of sales agents are not successful and have to be replaced if the focus is not maintained on attracting that top 10-20%. The cost of re-sampling the new agents' showrooms, salespeople, sales lost and customers lost (market share) to competitive lines was astronomical to companies without our ability to analyze and attract these agents.

We did a research study to identify the factors that contribute to poor sales agents, and found the following issues. 

The industry is over-populated with product lines, and nearly every representative is over lined. A rep concentrates on the major portion (usually 80%) of their sales effort on 20%-30% of their product lines. The remaining lines receive varying degrees of attention, but most commonly very little sales effort. 

There are over 250 classes of trade (types of accounts) an agency can sell and service in our industry, yet we found the average agency is usually only efficient in selling and servicing 8 to 10 classes of trade. 

Q.  Why is it so hard to find a qualified sales representative to sell your line?

A. If you interview the representative, they are professional sales people and will tell you everything you want to hear. If you study their lines, you have no way of identifying if those lines comparable to your line are part of the 30% they sell everyday or its part of 70-80% they don’t push.  

When an agent applies to Online USA Network, they have to make over 250 choices. We can identify the classes of trade which will get their everyday selling attention, the lines they sell everyday that match our client’s needs, compatibility with existing product lines, and an idea on how strong their sales knowledge and presentation skills are executed. 

When we conduct a search for the proper representatives for your product lines, we are selecting from the top 10% of the entire rep agency pool, which is many more agencies than a company owner or sales manager would have time to find or interview. In fact, many of the most efficient sales agents these days do not have showrooms making them even more difficult to acquire.

The information that we provide is analyzed by our staff, colleagues, and more, making it easy to find the representatives who are most appropriate to sell your line. This is a proven system that has worked for years and will continue to work in the future.  By following Online USA Networks system we can now focus on growing your product lines and capturing the market share you need.  

I hope you understand why it is so important for us to provide you with the best service, employees, executives, and trade leads possible.  We are a top notch executive team who has built up the best sales agents and distribution channels in the world.